2024 – Present · Vietnam / Singapore · Mongoose Safaris
• Directed the design of the Mongoose Safaris website and branding.
• Managed the requirements and production of their custom CMS website.
• Collaborated with company founders and production teams to deliver solutions.
2023 – Present · Freelance
• Freelancing, offering full-stack design, digital, & creative services to brands and products across Southeast Asia and North America.
2020 – Present · Vietnam / SEA · Moblaze
• Led product design for the O2O Spark product solution.
• Transformed the creative production pipeline by integrating generative AI tools.
• Creative Director on various award-winning mobile media campaigns.
2019 – Present · Vietnam / N.America · GFS
• Led UX/UI design for the redesign and enhancement of their Logistics & Shipping SaaS.
• Collaborated with C-level stakeholders and production to deliver tailored solutions.
• Developed marketing collateral, brand guidelines, and digital assets.
• Provided SEO consultation and research for their marketing website.
2018-2019 · Vietnam · Pyco Group
• Transitioned the Business Analyst team to Product Owners and provided UXD training.
• Managed 12 direct reports, from Medior to Principal Product Owners.
• Core member of the CX program, ISO 27001 certification, and Project Pitching Team.
2017-2018 · Vietnam · Moblaze
• Led the Digital Creative Media team and supply network.
• Supported the new business sales and pitching team.
2015-2017 · Vietnam & SEA · Havas Riverorchid
• Digital Creative Director for Vietnam, overseeing creative pitches and production for local and regional teams across Vietnam, Cambodia, Myanmar, and Laos.
• Managed both Digital and Traditional Creative teams in Vietnam.
• Supervised 15 direct reports, including Art Directors, Graphic Designers, Digital & Motion Designers, Copywriters, and Finishing Artists.
• Oversaw third-party suppliers and managed the production process.
2012-2015 · South Africa · Badger Holdings
• Led UI & UX design for Dotsure, South Africa’s first fully online insurance company.
• Designed the UI & UX for Oakhurst Insurance’s vehicle telematics platform.
• Collaborated with Fuzzy-Logic, a Mobile App and Immersive Technology company.
• Worked closely with the holding company’s marketing teams to support creative initiatives.
2012 · South Africa · SAE Cape Town
• Digital and Graphic Designer for SAE Cape Town’s marketing collateral.
• Taught the Digital Imaging curriculum, providing grading and feedback on assignments.
• Managed classes of 20-30 students.
2008 – 2010 · South Africa · Jinja Interactive
• Front-end Designer for websites and CRM applications.
• Designed, managed, and delivered creative assets for media deployment.
• Created and executed email marketing and SMS campaigns.
2007 – 2008 · South Africa · Catherine Le Seuer
• Led UI & UX design for the Ecommerce Jewelry B2B website.
• Designed and oversaw the production of marketing and sales collateral.
• Handled videography, editing, photoshoots, and photo editing.
• Art Director for the City of Cape Town’s Green Point Stadium Visitors Center experience for the FIFA 2010 World Cup.
2002 – 2006 · South Africa · Various
• Junior Web Designer & Content Administrator at World Tribe.
• Freelance Graphic & Multimedia Designer at Medianinjas.
• DTP & Studio Manager at CCS.
2024 · SCRUM.ORG
2011 · SAE, CAPE TOWN
2000 – 2002 · MACTRAIN, CAPE TOWN
INTERACTION DESIGN FOUNDATION (ONLINE)
• AI for Designers
• Data-Driven Design
• The Practical Guide to Usability
• Service Design
• Creativity: Methods to Design Better Products & Services
• How to Design for Augmented & Virtual Reality
• Conducting Usability Testing
• Mobile User Experience (UX) Design
• Design Thinking
• UX Management
Primarily: Adobe Photoshop / Adobe Illustrator / CapCut
Proficient in: Adobe Indesign / Adobe Animate / Adobe After Effects / Canva / Mailchimp
AI: Stable Diffusion / Adobe Firefly / Kling / 11Labs / ChatGPT / MidJourney / LTX
Primarily: Figma / Zeplin / Adobe Dreamweaver
Proficient in: Adobe XD / Sketch / Balsamiq / Visual Studio
Languages: HTML / CSS
Frameworks: Bootstrap / WordPress / Google Material Design
SEO: SE Ranking / Google Analytics / Google Ads / Google Search Console / Google Tag Manager
Project Management: Asana / Basec amp / Trello / Jira
Office: Google Workspace / Microsoft Office Suite / Miro
OS: Windows / Mac